Gross! What is it?
I actually like these frijolitos (refried beans). They aren't bad at all and it's handy to have a package in the pantry for a quick meal. We always make our own beans, but since — I calmly mention — we have been without running water for 21 days, I haven't been inclined to do much cooking. (It's a good excuse anyway.) We've eaten a lot of baleadas. Not that I mind. I love baleadas and could eat them just about every day. A hot flour tortilla, a smear of beans, a little cheese and you're good to go.
But, what were they thinking with that photo?! Spread the frijolitos on a tortilla, make a little pile on a plate with other food, show a happy face eating a baleada or burrito, anything would be better than this turd on a plate photo!